About us

Established in 1955, we are one of the oldest and most trusted names in the city’s electrical retail industry. Located in the middle of the main market. Now proudly operated by the third generation, our business has remained committed to one core promise: no compromises on quality.

Driven by innovation and excellence, we offer a curated inventory of 1,000+ electrical products, including wires, power cables, switches, MCBs, and LEDs.

"Committed to excellence, guided by legacy."

Choudhary Navneet Kumar
General Manager

" Outstanding service and craftsmanship!
They ensure every luxury vehicle is in perfect condition. "

Iris DOE
Manager of MyCompany

A sustainable future

Electrical Solutions

We offer a wide range of electrical products, including wiring, switches, and lighting solutions. Our commitment to quality ensures that you receive the best products for your projects.

Start with the customer – understand their needs and provide the best electrical solutions.

All our products

Meet our experts

Dedicated professionals powering our growth

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He is passionate about developing innovative electrical solutions and enhancing customer satisfaction.

John Smith

Chief Commercial Officer

John thrives on challenges. With his extensive experience as Commercial Director in the electrical wholesale industry, John has been instrumental in shaping the company's success. John is among the top experts in the field.

Aline Turner

Chief Technical Officer

Emily is a passionate leader who loves her work. She mentors over 100 in-house sales representatives and nurtures a community of thousands of electrical professionals.

Iris Joe

Chief Operations Officer

Sarah, with her extensive industry experience, helps us analyze market trends and improve our offerings. She is dedicated to driving growth and elevating the company to new heights.